What inspired your business idea?
My business idea grew out of two passions:
Helping companies perform better through Agile and AI/ML.
Creating scalable income streams through affiliate marketing.
My wife is an expert in affiliate marketing, and I saw how much of her day was consumed by repetitive, manual tasks that pulled her away from both high-impact work and family time.
Partnering with her, I realized I could use automation and AI to free up her time, boost efficiency, and grow our business without sacrificing the things that matter most at home.
What was the first step in getting started?
I started by leveraging what we already knew—my wife’s deep expertise in affiliate marketing and my background in product development and AI/ML. Together, we pinpointed her most time-consuming tasks and built automation workflows using tools like n8n and AI-powered content analysis to speed up partner discovery and streamline program management.
AI and agentic workflows are surging in popularity thanks to rapid tech acceleration, yet that same pace has left many companies struggling with both adoption and understanding. By applying these technologies in a practical, accessible way, we not only gained a competitive edge but also made the benefits of AI tangible in day-to-day operations, ultimately leading us to consult with other companies on how to do the same.
Is your side hustle profitable? If yes, how do you make money?
Yes, it’s profitable. The affiliate agency earns money by managing programs for clients, taking a percentage of affiliate-driven sales, and charging program management monthly retainers for recruitment and partner optimization.
By automating the manual grind, we’ve been able to take on more clients, increase profitability, and still have more time for family!
What software tool that has helped your business?
Among the AI tools we’ve implemented, n8n and Claude Node have been absolute game changers for our affiliate marketing operations. They’ve automated our most time-intensive tasks like lead scraping, outreach sequencing, and data enrichment without requiring us to build everything from scratch.
Paired with AI agents and chatbots, these tools function as our 24/7 digital workforce, handling research, maintaining outreach campaigns, and managing initial client communications around the clock. This automation has freed our team to focus on what really matters: strategic planning and nurturing deeper client relationships.
That said, the real magic happens when human expertise guides AI execution. While our automated systems excel at processing data and maintaining workflows, they can’t replicate human judgment, contextual understanding, or the authentic personal touch that converts prospects into long-term partners. The sweet spot is AI handling the heavy lifting while humans provide the strategic thinking and relationship-building that drive real results.
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